DOES YOUR PMO TAKE CUSTOMER RELATIONSHIPS SERIOUSLY?

Customer relationship management (CRM) may sound like a problem for the sales team, but its principles actually affect project offices, too. While the technology platforms and analytical tools typically used in true CRM activities are likely beyond what the project team needs to ensure its customers are satisfied, the basics—understanding what customers desire, maintaining a meaningful dialogue between customers and the team, identifying where existing customer satisfaction efforts are falling short, etc.—are definitely applicable in project management. If your PMO isn’t already making its customer relationships a priority, consider why there could be consequences down the road. Continue reading DOES YOUR PMO TAKE CUSTOMER RELATIONSHIPS SERIOUSLY?